I have a love/hate relationship with advertising. My involvement with the industry is as both a consumer of advertising and a creator of advertising. I can use this to fool myself into thinking I have some special insight into the minds of consumers because I’m one myself. That’s the love. The hate side revolves around the unease I feel with the way it sometimes plays a role in my life.
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My ten-year-old daughter, Kaia, and her friend were sitting at our dining room table this week, chatting excitedly about some music band I had never heard of. I know it’s a bit of a cliché to refer to the sad feeling one gets when younger people are around talking about popular music. Up until last year or so, I considered myself pretty hip musically (I should have known that even the word “hip” is no longer hip). I enjoy the fact that I raised my kids on music ranging from Bob Marley to Miles Davis to The Beatles. I believed that giving my children a foundation is most important and I kind of hoped that my daughter wouldn’t stray too far from the classics. Here’s what I learnt: it doesn’t work that way.
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