Fintel launched their new brand and vision on 2 October in Suva. As luck would have it, we had been working on a design refresh of their site so the timing was good on the launch. We had to juggle around some UI pieces over the past few weeks to incorporate some of their new corporate colours but it worked out in the end.
Although the site is not a complete revamp as far as content and structure go, the design has been entirely reworked. The site hadn't been changed in a few years so it was definitely a bit overdue.
I think FINTEL will have a very interesting year ahead of them as they morph from an organisation dedicated almost entirely to one service (and just about one client) to an organisation that targets a much larger customer base. I think their new brand (designed by Franklin Design) is a welcome update to a mark which showed some age. Although I never found the old logo unappealing, there is some definite logic behind the components used in the new one. Specifically, you can see the outline of FINTEL's Southern Cross Cable connection throughout the Pacific in the logo.
Branding emerges over time and with all of Fiji's telecommunications industry in a bit of a shake-up right now, it is definitely an interesting opportunity to watch the birth of a new one.
