It’s been a pretty exciting week out there in digital business. On Monday, a new search engine (www.cuil.com) launched with a great deal of fanfare and the bold claim that it would finally be the one to take on market-leading Google. Their launch, however, turned into a business nightmare filled with web-server errors, empty query results and angry reviewers unimpressed with the overall experience delivered.
Called CUIL (but pronounced “cool”), the search engine does provide some interesting features which Google lacks. However, the results are all that matter at the end of the day. My first Cuil query of “fiji” returned 0 results. Not a good start. By the next day, 21 million results for Fiji were returned so someone must have fixed something. Cuil offers up related information to search queries in a toolbar alongside the page and it is interesting, if not a bit odd. In my “fiji” query, the sidebar included an “Islands of Fiji” section where the islands of Vanua Levu, the Mamanucas, Yasawas and Robinson Crusoe Island were highlighted. Robinson Crusoe??? Viti Levu was nowhere to be found which will no doubt fuel the rumours of the capital’s pending move to Crusoe. You heard it here first.